Individual coaching with Diana Soare. Online, worldwide.
For people who function. But something is off.
Some people come to me with a clear problem; others with a feeling that something's off, that they're moving but not getting anywhere, that they know what they should do and still don't do it.
They've tried. They've read. They've talked to people. And they're still in the same place.
I don't work with symptoms.
I work with what produces them.
It doesn't matter where you start.
What matters is that you've reached the point where you no longer want to wait for it to pass on its own.
Most people already know what isn't working.
They know they procrastinate, they get stuck, they keep returning to the same pattern. The problem isn't a lack of information. The problem is that between what you know and what you do, something doesn't move — no matter how much you want it to.
That's where I work.
I combine coaching, NLP, and a deep understanding of how the mind works under pressure — because each tool reaches where the others don't. Sometimes it's a question that changes everything. Sometimes it's a mechanism you've never seen clearly articulated — and once you see it, it can't be unseen.
I don't have a single method I apply to everyone.
I have 18 years of real business experience, two complete rebuilds after major crises, and years invested in understanding how people actually work. The questions I ask come from that combination. I know how to ask them because I've lived them first.
"Diana's approach — empathetic but unsparing — helped me confront my own blocks and break through the barriers. She taught me to approach situations in my life that had kept me stuck at the same dead end. Diana never gives you the answer. She guides you to find it yourself. Warm, direct, deeply passionate about what she does, and professionally solid. — A.N.
I work with people across all kinds of situations — career transitions, relationships, leadership blocks, moments when something has shifted and you don't yet know what.
There's no single profile.
But there is a common thread: people who function — sometimes well — but who feel that something isn't right, and who are ready to look at what's actually there. Not just the surface.
I don't work with people who want to be convinced they can. I don't work with people looking for validation for what they already know. I don't work with people who want a beautiful plan on paper that changes nothing in reality.
"Thank you for pushing me to be the best I could be and waking me up. I really felt that you understood me even when I didn't say much. You contributed enormously to my awareness, courage, and resilience. I'm out of the woods." — Marinela D.
What you will not find here?
No 5-step action plan. Or 7.
You won't hear that everything is possible if you really want it. You won't leave motivated for a week and then return to the same place a month later.
You'll leave with an uncomfortable question you hadn't thought of before. Or with an answer to one you'd been carrying for months — one you already knew, but couldn't hear alone.
The Process
We start with a 60-minute conversation — free, no commitment. Not to convince you. But to see together whether it makes sense to go further. If it isn't the right fit, I'll tell you directly. If I know someone better suited to what you need, I'll point you there.
If we continue, we build from where you are — not from a standard program. There's no fixed number of sessions, no preset protocol. There's a process that evolves based on what emerges.
Some people solve their problem in a few sessions. Others choose to work longer because they've seen what changes when you work seriously with yourself. The decision is yours, at any moment.
Sessions are 90 minutes
We meet online or by phone — whatever works best for you. Usually once a week, sometimes less.
I am Diana Soare
Coach. NLP. MBA
I graduated from Core 100 Program and Human Needs Psychology at Robbins Madanes Training Center — one of the most rigorous coaching schools in the world. NLP Practitioner. MBA completed with a research thesis on Leadership at the UNESCO Chair, University of Bucharest. 9 years of individual coaching practice. 18 years in business.
Prior to coaching I was a freelancer, blogger and communication specialist for several companies. I graduated the University of Bucharest in 1999 and first started my career as a journalist.
"If I could go back in time, I would have made the decision to work with Diana at least 6 months earlier. That's my only regret." — Florin
FAQ
Don't worry if you have questions. Here are some answers most people need before starting.
What's the difference between coaching and therapy?
Therapy explores the past and heals wounds. Coaching works from the present toward the future, with the resources you have now — not the ones you didn't have back then. I don't work with trauma or what happened ten years ago. I work with what's blocking you today and what you want to build starting tomorrow.
How long does a coaching process take?
There's no fixed number of sessions. Some people solve something in 4–6 sessions. Others choose to work longer because they've seen what changes when you work seriously with yourself. The decision is yours, at any moment.
How do I know if this is right for me?
If you function — sometimes well — but something isn't right, and you're ready to look at what's actually there: we're probably a good fit. If you want someone to convince you can, or you're looking for a beautiful plan that changes nothing in reality, I'm not the right person for you.
Do you work online?
Yes. I work online and by phone with clients from across Europe and beyond. All you need is a quiet space and a stable connection.
How Do We Start?
With a first conversation →
Free, 60 minutes, no commitment, no pressure.
We see together whether it makes sense to go further.
No matter how much I tell you about coaching — what it means, what you can gain — the best way to know is to try.
You can use this session to get clarity on something, talk through a decision you've been avoiding, or simply see if working together makes sense. We connect online, wherever you are.
Not ready yet? That's completely fine.
I write in English about leadership, decisions, and the patterns that keep smart people stuck. Follow along on Substack — I'll be here whenever the time is right for you.
Questions? Send them to diana@dianasoare.com.
Speak Romanian? Read my blog.
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